Thursday, May 26, 2011

Branding: My favorite part of the process

I must say, my favorite part of a Branding Process is the "Mood Board" stage. Mood boards communicate the personality and tone of the company by exploring design, color palette, typography and photography (content, style, focus and color). I usually like to create 2/3 directions (budget pending) — these help direct (among others) the Brand's essence, communication and touch points. Here are some I have created.

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